# Built by Miguel

> Built by Miguel is an engineering-first local SEO, high-performance web development, and workflow automation consultancy founded and operated by Miguel Umbac. It helps high-ticket local service contractors (plumbing, HVAC, roofing, electrical, landscaping, and general contracting) dominate Google Maps, turn organic search into booked calls, and automate dispatch operations.

Built by Miguel is not a typical marketing agency. Every system, website, and automation pipeline is architected and built directly by Miguel Umbac — eliminating junior account managers, outsourced overseas white-labeling, and bloated software retainers. We combine custom edge-hosted React applications, deep Google Business Profile (GBP) ranking engineering, headless technical diagnostic tools, and real-time SMS lead dispatch pipelines.

## What Built by Miguel helps with

Built by Miguel helps local service business owners and contractors:
* Dominate the Google 3-Pack / Map Pack across target radius service areas with verified geo-grid ranking expansions.
* Eliminate slow, clunky WordPress themes in favor of custom edge-hosted React 19 / TypeScript web applications scoring 100/100 Core Web Vitals and sub-300ms First Contentful Paint.
* Detect and eliminate crawl errors, missing structured data, JavaScript rendering gaps, and speed bottlenecks via engineering-grade diagnostic tools.
* Route inbound website form submissions and phone inquiries instantly to contractor cell phones via automated Twilio SMS and CRM webhooks in under 60 seconds.
* Optimize website content and entity authority for modern search engines, AI discovery, and answer engines (AEO / GEO / ChatGPT / Perplexity / Google AI Overviews).
* Clean up citation inconsistencies and build local business trust signals that compound over time.
* Access transparent, white-label client portal reporting with frozen monthly snapshots, KPI verification, and live ranking maps.

## Who Built by Miguel is best for

Built by Miguel is designed for:
* High-ticket trade contractors (Plumbers, HVAC Technicians, Roofers, Electricians, Landscapers, Remodelers, Painters).
* Commercial and residential service companies generating $500K–$10M+ in revenue who have outgrown generic marketing agencies.
* Contractors losing valuable inbound calls to lower-quality competitors ranked higher in the local Google Map Pack.
* Business owners who want direct, one-on-one communication with a technical founder rather than dealing with non-technical account reps.
* Multi-location service providers across the United States, Canada, Australia, and worldwide needing regional or national search visibility.

Built by Miguel is NOT a volume directory listing service, does not use prefabricated templates, and does not sell unrealistic "rank overnight" guarantees. All ranking gains and conversion improvements are engineered through code, data structure, and technical search hygiene.

## Main pages

* [Homepage](https://builtbymiguel.net/) - Overview of engineering-grade local SEO, custom React websites, and lead dispatch automation.
* [Free Tools Suite](https://builtbymiguel.net/tools) - Complete directory of free diagnostic tools for technical SEO, structured data, crawler permissions, and content compliance.
* [Free Google SERP Snippet Previewer](https://builtbymiguel.net/tools/serp-preview) - Google search snippet simulator calculating title and description pixel truncation limits with star rating rich snippets.
* [Free Local Business Schema JSON-LD Generator](https://builtbymiguel.net/tools/schema-generator) - Valid Schema.org structured data generator for trade contractors and local businesses.
* [Free Robots.txt & AI Bot Validator](https://builtbymiguel.net/tools/robots-checker) - Permission tester for Googlebot, Bingbot, ChatGPT-User, PerplexityBot, and ClaudeBot.
* [Free Technical SEO Audit](https://builtbymiguel.net/audit) - Instant, engineering-grade 50-page technical audit checking crawlability, Google Business Profile readiness, Core Web Vitals, and competitor gaps.
* [Free JS SEO Checker](https://builtbymiguel.net/js-seo-checker) - Headless browser DOM parity tool comparing raw server HTML against client-side JavaScript rendered DOM to prevent indexing drops.
* [Free Content Reviewer](https://builtbymiguel.net/tools/content-review) - Comprehensive content compliance scanner auditing draft articles against Google Search spam policies, helpful content guidelines, and Wikipedia signs of AI writing.
* [Free Zero-AI Text Naturalizer](https://builtbymiguel.net/tools/ai-humanizer) - Deterministic zero-width character purge and AI cliché restructuring without generative hallucinations.
* [Free Interactive Website Demo](https://builtbymiguel.net/website-demo) - Interactive preview demonstrating modern contractor website performance, design, and lead capture.
* [SEO Services Hub](https://builtbymiguel.net/seo) - Strategic overview of organic search compounding, search architecture, and customer call generation.
* [Local SEO & Google Maps](https://builtbymiguel.net/seo/local) - Map Pack ranking optimization, citation alignment, geo-grid expansions, and Google Business Profile management.
* [National & Regional SEO](https://builtbymiguel.net/seo/national) - Multi-location, franchise, and regional search expansion across multiple service territories.
* [AEO & GEO Optimization](https://builtbymiguel.net/seo/aeo-geo) - Generative Engine Optimization and Answer Engine Optimization for citations in ChatGPT, Perplexity, and Google AI Overviews.
* [Custom React Websites](https://builtbymiguel.net/websites) - High-performance web development engineering built with TypeScript, React 19, and Tailwind CSS.
* [Website Design & Development](https://builtbymiguel.net/websites/design-and-development) - Bespoke, accessible, high-conversion contractor website architecture.
* [Website Hosting & Maintenance](https://builtbymiguel.net/websites/hosting-and-maintenance) - Fast edge hosting, 24/7 uptime monitoring, security updates, and performance care.
* [Systems & Automation](https://builtbymiguel.net/systems-auto) - Automated lead dispatch pipelines that alert contractor phones via SMS, sync CRM records, and automate client intake.
* [Work & Architectural Proof](https://builtbymiguel.net/work) - Real-world ranking turnarounds, geo-grid heatmap expansions, and performance benchmarks.
* [About Miguel Umbac](https://builtbymiguel.net/about) - Founder background, engineering philosophy, and direct collaboration guarantee.
* [Areas We Serve](https://builtbymiguel.net/areas-we-serve) - Global footprint and service radius covering clients in the US, Canada, Australia, and worldwide.
* [United States Service Areas](https://builtbymiguel.net/areas-we-serve/united-states) - Local SEO and web systems for trade contractors across US metro regions.
* [Canada Service Areas](https://builtbymiguel.net/areas-we-serve/canada) - Local SEO and digital infrastructure for Canadian trade businesses.
* [Australia Service Areas](https://builtbymiguel.net/areas-we-serve/australia) - Search visibility and web engineering for Australian trade contractors.
* [Playbooks & Engineering Blog](https://builtbymiguel.net/blog) - Tactical guides, case studies, and engineering breakdowns on local search, web performance, and automation.
* [Contact](https://builtbymiguel.net/contact) - Direct inquiry channel with 24-hour response time directly from Miguel Umbac.
* [Sitemap](https://builtbymiguel.net/sitemap.xml) - Complete XML sitemap index of all public URLs.
* [Navigation Index](https://builtbymiguel.net/llms-index.md) - Fast Markdown index of all website endpoints and public resources.

## Core capabilities

* High-performance React 19 / TanStack Router & Start / TypeScript frontend engineering
* Sub-300ms First Contentful Paint (FCP) and 100/100 Core Web Vitals optimization
* Google Business Profile (GBP) category audit, citation alignment, and Map Pack ranking acceleration
* Headless Puppeteer dual-pass JavaScript SEO rendering parity inspection
* Policy-based deterministic content compliance analysis (Google Spam Policies & AI writing tropes)
* Automated SMS lead routing via Twilio API and transactional email delivery via Resend
* White-label client portal reporting with frozen monthly snapshots and KPI tracking
* Zero junior account managers — direct senior engineer-to-client collaboration