Architecture & Proof

Software and Systems Built In-House

A clear look at the internal tools, automation workflows, and fast websites built and run in-house.

Showing system previews and sanitized data. No private client information is shown.
In-House Tools

Custom Tools and Automation Engines

Software built to remove manual work and help local clients win more jobs.

CRM-01 · Fast Response

Lead-to-Client CRM

Tracks incoming leads with instant text message alerts, email notifications, and phone call logs. Built with React and fast edge functions.

React & Edge FunctionsActive Tool
AUTO-02 · Easy Setup

Onboarding Engine

Sends online intake forms, digital agreements, and shared project folders automatically. Automated with webhooks and cloud storage.

Webhooks & Cloud StorageActive Tool
AI-03 · Audit Tools

AI Audit Workspace

Generates local SEO audits, maps ranking coordinates, and drafts localized service pages. Powered by local data engines and schema tools.

Local Data & SchemaActive Tool
DASH-04 · Live Visibility

Operations Dashboard

Gives clients a live look at monthly rankings, deliverables, traffic trends, and billing. Built with modern web frameworks and live databases.

Modern Frameworks & DBActive Tool
PAY-05 · Simple Billing

Payment Tracker

Handles recurring retainer payments, automated billing receipts, and card renewals. Connected to Stripe with secure webhooks.

Stripe & Secure WebhooksActive Tool
WAF-06 · Edge Protection

Edge WAF & Security

Blocks vulnerability scanners and malicious bot probes at the edge before they reach client sites, while whitelisting Google and AI search crawlers.

Edge Firewall & Bot RulesActive Tool
Design & Build Portfolio

Sites Built From Scratch

Tag: Personal Project

SEO Consultancy Website

A personal SEO brand site built to showcase services and drive free-audit signups, with a bold dark theme and fast, lightweight code.

SEO Consultancy Website
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Tag: Demo Build

Dental Clinic Concept

A patient-friendly clinic design exploring service cards, appointment booking, and a warm, approachable color system.

2-Tap Patient BookingReact + Local Schema
Dental Clinic Concept
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Tag: Demo Build

E-Commerce Storefront Concept

An online store concept exploring product categories, featured listings, and a bold, high-contrast storefront theme.

Instant Category FilterProduct JSON-LD
E-Commerce Storefront Concept
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Tag: Demo Build

Law Firm Concept

A personal injury law firm concept featuring press mentions, award badges, and case-type breakdowns.

Case Intake FunnelLegalService Schema
Law Firm Concept
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Real Client Results

Real Search Performance Data

Actual Search Console and Semrush data from client accounts. Client details are withheld, most clients prefer not to have their business named publicly, but the numbers themselves are real and unedited.

Client A — 6-Month Search Performance

Client A Search Console Data
Avg Position
38.1 → 39.8
Clicks
1.3K → 1.84K
Impressions
394K → 536K
CTR
0.3% → 0.3%

Client B — 6-Month Search Performance

Client B Search Console Data
Avg Position
29.5 → 24.0
Clicks
478 → 1.21K
Impressions
70K → 172K
CTR
0.7% → 0.7%

Client C — 6-Month Search Performance

Client C Search Console Data
Avg Position
28.9 → 18.7
Clicks
22 → 360
Impressions
1.2K → 14.2K
CTR
1.8% → 2.5%

Client D — 6-Month Search Performance

Client D Search Console Data
Avg Position
47.2 → 31.6
Clicks
27 → 390
Impressions
4.36K → 42.7K
CTR
0.6% → 0.9%

Featured: Organic Keyword Growth

Semrush Organic Keyword Growth

Six months of organic keyword growth for a client, tracked in Semrush: from a near-standing start to 441 ranking keywords, including movement into the top 10 and top 3 positions.

Proven Systems

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